Globalization and its Impact on Cultural Identity: An Analysis

Jihane Ziyan
4 min readFeb 26, 2023

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The concept of globalization has been widely debated in recent years, referring to the increasing interconnectedness of the world through trade, travel, and technology.

While globalization has brought many benefits such as economic growth, it has also led to the erosion of cultural identity. This paper will explore the impact of globalization on cultural identity and examine how it has affected different regions of the world. The analysis draws on a range of scholarly articles, books, as well as reports to provide a comprehensive understanding of the issue. It is also important to highlight the various factors that have contributed to the erosion of said cultural identity and suggest ways to preserve it in the face of globalization.

Globalization is a phenomenon that has transformed the world in many ways. It has been a significant force in shaping the world we live in today. It has made it easier for people to travel, communicate and do business across borders.

The process of globalization has also led to the spread of Western culture, including popular music, movies, and fashion, which has in turn eroded the cultural identities of many societies. The increasing interconnectedness of people, economies, and cultures has brought about numerous changes, including the erosion of cultural boundaries and the emergence of a global culture.

The literature on globalization and cultural identity is vast, and various scholars have explored the topic from different perspectives. According to Giddens (1990), globalization has brought about a disembedding of social relations, resulting in the erosion of local cultural identities. He argues that as people become more interconnected, they begin to identify more with global culture than with local culture.

Similarly, Appadurai (1996) argues that globalization has led to the emergence of a global cultural economy, where cultural products are produced and consumed globally. He suggests that this has resulted in a homogenization of culture, where people consume the same cultural products regardless of their location. This has led to a loss of cultural diversity and a weakening of local cultural identities.

Globalization and its Impact on Cultural Identity:

Globalization has significantly impacted cultural identity by homogenizing diverse cultural expressions into a single global culture, particularly in a popular culture dominated by Western forms. This has marginalized local cultures, eroded traditional cultural expressions, and commodified culture. Technology, such as the internet and social media, has further contributed to the erosion of cultural identity by diffusing cultural expressions and creating a global culture.

Cultural commodification and the spread of technology have also contributed to the erosion of cultural identity. This has marginalized local cultures and eroded traditional expressions. Furthermore, globalization has commodified culture, leading to the loss of cultural significance. Technology has also contributed to cultural erosion by enabling global access to cultural expressions and the creation of a global culture. Despite bringing economic growth, globalization has resulted in the erosion of cultural identity.

Factors Contributing to the Erosion of Cultural Identity:

Several factors have contributed to the erosion of cultural identity. One of the main factors is the dominance of Western culture in the global market. Western countries have been able to dominate the global market because of their economic and military power. This has led to the spread of Western cultural forms, which has in turn led to the erosion of cultural identity. Indeed, the spread of globalization has led to the homogenization of culture. The expansion of Western cultural forms has been facilitated by the globalization of the market, which has led to the creation of a single global culture. This has made it difficult for local cultures to compete, and they have been marginalized as a result.

Governments can support local cultural industries such as music, film, and art, by providing subsidies and protecting them from foreign competition. This can help to create jobs, promote local talent as well as preserve an authentic local cultural expression.

Governments can aid local cultural industries, including music, film, and art, by providing financial assistance and shielding them from foreign competition. This approach can lead to job creation, the advancement of local talent, and the protection of genuine local cultural expression.

Moreover, it is essential to appreciate and recognize cultural distinctions instead of attempting to standardize cultures. Rather than imposing a single global culture, attempts should be made to celebrate and safeguard cultural diversity through intercultural dialogue that facilitates the sharing of experiences and learning from one another.

To sum up, globalization has had a significant impact on cultural identity, which has resulted in the decline of conventional cultural expressions and the emergence of a uniform global culture. This has been facilitated by the predominance of Western culture in the global market, cultural homogenization, and the spread of technology. Nonetheless, there are ways to maintain cultural diversity, such as promoting cultural education and awareness, supporting local cultural industries, and valuing cultural differences. By doing so, we can ensure that cultural diversity flourishes in the face of globalization.

References:

  1. Tomlinson, J. (2017). Globalization and Culture. The International Encyclopedia of Anthropology, 1–8.
  2. UNESCO. (2013). Cultural Diversity and Globalization. Retrieved from https://en.unesco.org/themes/cultural-diversity-and-globalization
  1. Hannerz, U. (1996). Transnational Connections: Culture, People, Places. Routledge.
  2. Naficy, H. (1996). The making of exile cultures: Iranian television in Los Angeles. The University of Minnesota Press.
  3. Sen, A. (2006). Identity and Violence: The Illusion of Destiny. WW Norton & Company.

Jihane Ziyan

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Jihane Ziyan
Jihane Ziyan

Written by Jihane Ziyan

I'm an avid of languages, reading, cinema and photography. I will share my thoughts about certain subjects , reviews of movies and some of my writing and poems.

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